About Us

Who we are, what we do, & where we've come from.

Founded in 2002 with the focus of revitalising old brands and creating a truly global outlook for them, Brancept has evolved as an organisation, enlarging its services as the needs of clients evolve and the understanding of the importance of branding has matured in the market and above all as the web, social networks and buzz marketing takes control of communications - we have developed a model to follow it.

With offices across two continents, team members with diverse backgrounds from planning, web development, social media and marketing strategy, we are uniquely positioned to offer guidance to companies, large or small, at a global level or in these key markets – and bring our experience from clients across the globe to bear in what is today a global, digital marketplace.

Built on the principle that experiences across multiple sectors enrich our offering, our core team is highly
international and come from varying backgrounds allowing us to leverage knowledge from multiple clients to meet your specific needs:

  • International strategic planning
  • Market research and brand audit
  • Brand development, On & offline design
  • Social media consulting
  • Media-neutral channel planning
  • Advertising
  • Digital & web strategy
  • Production experts 'on call'?
    Whilst our expertise goes from to 'soup to nuts', we are wary of the old adage "jack of all trades, and master of none" so we prefer to help you select a production partner adapted to your needs, and in your local market. This doesn't mean we drop you once the blueprints are in place, but it does mean that we give you a choice of who to work with, and we are a true partner in evaluating the finished product.

    See our partners section for more details of the types of company we work with.




    Founding Partners

    Lex Bradshaw-Zanger
    Tikora - Lex's personal site

    A digital native and integrated brand marketer with a passion for marketing-communications from a 360° perspective, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe and the US. His work in branding, strategic planning, acquisition and development have brought increased profitability, both on and off-line, to a wide range of luxury and professional products for such companies as IBM, L’Oreal, Remy-Cointreau, The Home Depot, Smirnoff Vodka, Island Global Yachting and HSBC.
    Twitter @lexbz

    View Lex Bradshaw-Zanger's profile on LinkedIn

    Arnaud Cassassolles
    Arnaud's portfolio

    An experienced Digital Creative Director, Arnaud has developed an endless number of sites for leading international brands, ranging from banking to beauty, and cars to chocolate. Beyond pure creative, Arnaud has extensive experience in digital strategy, user experience and interaction journeys and is of course a creative!
    Twitter @arnoti75

    View Arnaud Cassassolle's profile on LinkedIn