Branding... Not Marketing

A dictionary definition.
Dictionary.com Unabridged (v 1.1)

NOUN
1. kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. 2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. 3. a mark formerly put upon criminals with a hot iron. 4. any mark of disgrace; stigma. 5. branding iron. 6. a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny. 7. a burning or partly burned piece of wood. 8. Archaic. a sword.

VERB
9. to label or mark with or as if with a brand. 10. to mark with disgrace or infamy; stigmatize. 11. to impress indelibly: The plane crash was branded on her mind. 12. to give a brand name to: branded merchandise. 13. to promote as a brand name.

Media, technology, design may change with the season, but brands, and what they stand for, endure; a brand is not a logo or a name, but what goes unsaid in anything an organisation does – what is understood, by a reader, a user, a consumer, a client about the values of an organisation and this across every touchpoint and channel - digital, bricks and mortar or paper.

Your brand is about who and what you are, why you exist and what you can give the consumer. Branding and strategy go hand-in-hand since one is simply the manifest vision of the other. Branding determines positioning within a market and vis-à-vis your competitors, determines a price point, defines a consumer. Your brand needs to exist on a higher plane than in reality, cross-border, cross-continent, globally, digitally and virtually, but above all, in the mind of the general public.

Is your organisation a brand? And are you living it across all contacts channels?
Contact us now to find out how Brancept can help you tighten your strategy, digitalise your brand, or simply roll out your social media strategy.